In collaboration with Jérémy Hall (graphic designer), PARKA has developed and realized the concept for the Mexican restaurant chain Zolé. From the development of graphic identity to interior design, the team has been inspired by the festive world of Mexico and the simplicity of contemporary design, in order to create a friendly and comfortable atmosphere. Elements of bright colors and detailed prints contrast the sobriety of furniture, materials, accessories and graphic elements. The presence of wood has been prioritized to support the warm atmosphere, subtly contrasting with colored concrete walls, which give a festive and original touch to the facilities. In addition, accent walls have been highlighted by the application of colorful murals.
For the graphic identity concept, the team had fun developing different options for the graphic and advertising material. Parka has proposed a typography, pictograms and colorful patterns following the food and the atmosphere of the restaurant.
Parka in collaboration with Jérémy Hall, graphic designer
Saint-Nicolas (Québec) | Sainte-Foy (Québec), Canada
Commercial | Restaurant
Branding and interior design
138 m² and 165 m²
Jessy Bernier Photographe