Interior and branding design

Coifferie Internationale

On the occasion of the opening of their second shop, the client has mandate our team to design the interior of the boutiques and their new branding.

In order to highlight the hair product lines and to offer a unique experience to the customers, Parka has designed a concept where luxury and dynamism meet. By focusing on materials such as wood, granite and lustrous furniture, the large range of products takes place in an atmosphere that is both warm and chic.

As for the visual identity, we have chosen a classic gold typography, reminiscent of the very first boutique, opened since 1977 at Place de la Cité mall. The pink and black crossed lines, like a braiding, are part of the graphic signature. Some graphic elements animate the experience through the different areas (consultation, reception, waiting and hairdressing).

In addition, a large screen, located on the main facade, presents an app to test different hairstyles. Ipads are also integrated into the interior design to offer a more personalized experience.

  • Year
    2017

  • Client
    Jimenez family

  • Architecture
    Parka

  • Graphic Design
    Parka

  • Interior design
    Parka

  • Location
    Galeries de la Capitale, Québec (Québec), Canada

  • Project type
    Commercial

  • Program
    Interior design and branding

  • Size
    223 m²

  • Status
    2017

  • Photo credit
    Jessy Bernier Photographe

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